Swarovski
National Day
Credits
Brand ARAMEX / Production SODA / Creative Direction SODA / Directed by MARK HOBZ / Cinematographer MARK HOBZ  / Post Production MARK HOBZ / Location Services FAISAL AL KAABI / Skydive Dubai PABLO HERNANDEZ MOLL
The brief
Swarovski wanted to create a video to celebrate the 50th UAE national day. The aim of the project was to showcase the opportunities that the country has provided and to highlight the appreciation that its people feel towards their nation. The video shall feature three UAE female influencers wearing stunning Swarovski jewellery in celebration of the occasion. These women express their gratitude for the empowerment and blessings they have received living in the UAE. The project is a beautiful tribute to the country and its people, and a testament to the positive impact of Swarovski's commitment to creating meaningful content.
Execution
Following the success of our first project with them, we knew we had to step up our game and get even more creative this time around. Our team loves to push boundaries and experiment with new camera angles and techniques to create something truly unique.Our idea for the video was to showcase the six layers between an individual and their surroundings. We used a rotating camera on a big frame to capture our models from every angle, with each camera rotation unveiling a new set and new pieces from the collection adding to the collective. We carefully selected our cast to ensure that we visually conveyed Tribe of 6's pillar of inclusivity.
Executing our vision required extensive planning, location scouting, securing permits, and logistical precision. Our team's dedication to trying new things and our access to the latest technical gear allowed us to produce another outstanding video for the brand. The end result offers a fresh and innovative perspective on visual storytelling. Through our creative approach to filming, we showcase a series of cool and edgy lifestyle shots that capture the essence of our client. Our team has taken great care to showcase our client's uniqueness in a way that is both captivating and engaging whilst carrying a powerful message of acceptance and community.