Tribe of 6
AW 22 campaign
Credits
Brand ARAMEX / Production SODA / Creative Direction SODA / Directed by MARK HOBZ / Cinematographer MARK HOBZ  / Post Production MARK HOBZ / Location Services FAISAL AL KAABI / Skydive Dubai PABLO HERNANDEZ MOLL
The brief
Tribe of 6 has recently partnered with us once again to produce another film, following the success of their initial launch campaign with us. This time around, the focus was on highlighting their key brand pillars through an outdoor setting and unique cast of 6 models, each representing inclusivity. The goal was to make this campaign even better than the initial launch campaign. To achieve this, we put our creative hats on and brainstormed ideas that would capture the essence of the brand in a visually unique way.
Execution
Following the success of our first project with them, we knew we had to step up our game and get even more creative this time around. Our team loves to push boundaries and experiment with new camera angles and techniques to create something truly unique.

Our idea for the video was to showcase the six layers between an individual and their surroundings. We used a rotating camera on a big frame to capture our models from every angle, with each camera rotation unveiling a new set and new pieces from the collection adding to the collective. We carefully selected our cast to ensure that we visually conveyed Tribe of 6's pillar of inclusivity.
Executing our vision required extensive planning, location scouting, securing permits, and logistical precision. Our team's dedication to trying new things and our access to the latest technical gear allowed us to produce another outstanding video for the brand.

The end result offers a fresh and innovative perspective on visual storytelling. Through our creative approach to filming, we showcase a series of cool and edgy lifestyle shots that capture the essence of our client. Our team has taken great care to showcase our client's uniqueness in a way that is both captivating and engaging whilst carrying a powerful message of acceptance and community.